I really enjoy buying and selling on Craiglist. Over the years I’ve developed the following techniques to maximize my sale price while minimizing the fuss and time I spend.
Take lots of great photos
When I browse Craigslist I’m often shocked by the poor quality of photos, even for high-end items. Such photos will suck the value out of your item before you even get started on trying to sell it.
Clean up your item and take several clear photos in good light, free of background distractions. Take fantastic photos from all angles. Photos are what sell your item, more than the details you put in your text. If the lighting in your home is dim, take your item outside and pose it in tidy, clean place such as a porch or picnic table.
Pose your item carefully. Avoid making your item look imperiled (such as this photo of a nice electric guitar leaning against a tree in a forest), or off balance. Make sure the background is free of distractions or clutter.
Study posts for similar items
Do a quick search for similar item to see how similar items are categorized and priced on Craigslist. Notice how others have photographed their items, and try to improve on what you see. Take note of whether others’ have given dimensions, or other particular details about their similar items.
Tell a story about your item
Write a nice short description that is clear and to the point, but not completely void of emotion. It’s desirable to tell a story about your item, such as “this was my Dad’s boat motor and it was last known to run in 2002.” However, you should avoid seeming too emotionally attached to an item. It will drive away buyers. Example: “This is my favorite guitar of all time, and I want to find the perfect buyer who will give it a great home”
Describe what’s included
Describe any inaccuracies in the photo, such as shown accessories that aren’t included. Describe all accessories that are included.
Reveal defects
Describe any damage, or lack of function. Be honest about any deficiencies, and try to show them in your photos.
Be patient and polite
When selling on Craiglist it’s important to honor the human connection that will be made with a stranger. Respond politely to all inquiries. You’ll meet all types, so be prepared with some patience.
Avoid negativity
In your initial listing, avoid strong negative statements such as “No lowball offers.” If you are firm on your price, you may say so. (But I never do. I’d rather have that conversation in person, even if I do not plan on taking less than my listed price.)
Don’t accept offers by phone or text
Do not accept offers by phone, text or email. This is a time-saving filter that I employ in my sales process. In my experience, it is time- and cost-effective to ignore (or politely refuse) buyers who text you and ask “will you take less?” These buyers are usually the ones who don’t show up — even after you have accepted their lower offer. I usually reply with something like “Thanks for your offer, but I’m sorry that I’m unable to accept lower offers at this time.”
Guard your privacy and safety
Do not respond to texts that ask you to email or text them at a different address or number. Needless to say, do not offer any personal information to would-be buyers until you reach a point where you feel comfortable either giving your home address or the address of a public meeting place.
If a buyer asks you to meet them, make sure it is a public place with high visibility. Avoid meeting at night, as it makes it hard to clearly see your item, and also difficult to count and exchange cash.
If you allow buyers to come to your home, make sure you feel safe. If necessary, have someone with you, or meet the buyer in the driveway instead of inviting them into your house. Trust your instincts, and don’t be afraid to cancel a sale for any reason.
Be ready to negotiate
Be ready to negotiate in person. Have your lowest price in mind before you meet with the potential buyer. Practice what you will say if you refuse an offer. I usually say something like “I’m sorry, but my item has only been listed for four days, and I’m not ready to sell for less than $$”
Take cash only
Accept payments only in cash, unless the item is very expensive (such as a car), in which case you may need to accept a cashier’s (bank) check.
